Nowadays, organisations are working in a tough and competitive business environment. Every organisation is optimising its strategies to achieve a competitive edge. A single business organisation is based on many different functions like marketing, finance, human resources and much more. Each function needs to work properly so as to maintain its position in the market.
Another aspect companies are focusing on is technology. The internet has specifically helped many businesses and it has become quite essential to maintain an active website. The website serves as a valid resource of information for its customers.
A website needs have some specific features that make it ideal for the success of the business. Here are some common features a business website must possess:
A website needs to be good looking to capture the curiosity of the customer. However, it is important to keep in mind that one should not compromise the usefulness of the website in exchange for the aesthetic factor. The website must have a balance.
A website is a source of information and not just evidence that the business exists. The website must provide useful information; information that a customer will be wanting to read. For example, a restaurant owner is always looking for music to play when the customer visits the website but misses out crucial information like menu and contact.
A website without the ease of navigation can be very frustrating to the customer. A website navigation strategy should be developed keeping in mind what you want the customer to do on the website. The customer’s perspective should also be considered. Call to action links also makes navigation easier.
Social media has been very beneficial for the success of various businesses. Marketing function has specifically used social media websites to its advantage. A website should be integrated with social media so as to boost SEO and to reach a wider customer base.
Nowadays, many people hardly open their browsers on the computer. Smartphone technology has become accessible to a wider community and people are staying in touch on the go. A business website must have a mobile friendly version because the desktop version is not compatible or heavier at times.
Many of the features incorporated into some websites are either not useful or annoying to the customers. You want to capture the attention of the customers and not scare them away. Content like auto-play videos or music is not impressive for some customers. In fact, they end up frustrated and leave the website immediately. Avoid content that increases the loading time of the website.
A website can very useful to obtain a competitive edge but it depends on how you optimise it. It is also important to maintain the health and content of your website to maintain the captured attention of the customers.